These are a few examples of the branding work I’ve done for companies or organizations. I was intimately involved in the entire process of each and responsible for crafting the brand messaging.
Branding
Adobe Global Service Branding
I led the branding of this business unit within Adobe that generated $750M in annual revenue but had no clear identity or messaging framework. This included a communications audit, strategy and developing a visual identity and messaging framework.
SuperStars Literacy
This non-profit does fantastic work. However, they were not communicating the importance of their work to the community or donors. They asked for guidance in focusing their brand. I wrote their communication and branding book and all its messaging.
SFVodka
I concepted and wrote the brand guidelines and the marketing campaign for SF Vodka’s product launch.
Good Things Green
I worked on every aspect of the Good Things Green launch: the branding, messaging, directing the website, writing all copy, etc.
